Capacity building workshop held in Palawan to attract more Korean tourists


A capacity building workshop with the goal of encouraging Korean tourists to visit Palawan has been held in Puerto Princesa.

The said workshop was spearheaded by the Department of Tourism and the ASEAN-Korea Centre (AKC).

“[M]agkatuwang na isinagawa ng ASEAN-Korea Centre (AKC) at Department of Tourism (DOT) ang capacity building workshop na naglalayong mapalakas ang kakayahan ng mga tourism professionals sa pamamagitan ng pagbabahagi ng comprehensive analysis sa mga tourism destinations at epektibong pamamaraan sa panghihikayat ng mga Korean nationals na bumisita sa Palawan,” said the province.

The said capacity building workshop was held last Aug. 24 at the Princesa Garden Resort with the theme of “Discovering Palawan as an Attractive Natural Heritage Destination.”

The province said that South Korea ranked 6th among the tourism market withh a total 19,718 arrivals in 2017.

“Recognizing the high value of Korean travelers visiting the Philippines, it is our responsibility as tourism frontliners to be familiar and acquainted with the trends and characteristics of our visitors to be able to provide the appropriate and suitable service for them,” DOT Assistant Secretary Roberto P. Alabado III said during the event.

“We would like our tourism industry stakeholders to wear the lenses by how Koreans will look at the Philippines. Then we will know how to deal with them and how to enhance their tourism experience,” Asec. Alabado added.

Meanwhile, ASEAN-Korea Centre Secretary General H.E. Lee Hyuk led the Korean delegates during the workshop.

“It was indeed a great chance for me to be assured of Palawan’s tourist potential as a great tourism destinations not only for the Koreans but for travelers all over the world,” H.E Lee Hyuk said.

Among the topics discussed were The Changing Landscape of Travel: The Rise of Free Independent Travels (FITs); Sustainable Tourism Development Using and Preserving UNESCO Natural Heritage; Accommodation Development Strategy in Palawan and Fair and Sustainable Tourism Business Practices for Korean Tourists.

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